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On The Juice

My audio comment was featured on yesterday’s new episode of Jaffe Juice, the new marketing podcast. I highly encourage you to go to iTunes and download episode #107. You can hear my comment around minute 7, but the whole episode is quite interesting. (Download information found at Jaffe Juice #107.)

If you don’t have time to download it, I’ll explain in this blog post. Jaffe Juice #107 centered around Sarah Robbins’ challenge about taking new media (blogs, twitter,, Flickr, Facebook, etc.) out of the marketing "fishbowl" and making it relevant to business, Middle America, and everyone in between. She contends the following three points:

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