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The Types of Innovation

Let’s break our discussion into four areas: Product innovation Service innovation Culture Process

Let’s break our discussion into four areas:

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Product innovation

Service innovation

Culture

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Process

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About the author

For two decades, Mike Wittenstein has helped business leaders around the world differentiate their brands by dramatically improving their customer experience. In the process, those clients have gained market dominance, increased their sales, and/or discovered new, unexpected revenue streams. Now an expert in customer experience design and customer experience strategy, Mike is a sought-after designer, speaker, and consultant

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