"AOL" is scratched from the AOL
AOL is the official sponsor of the Super Bowl halftime show in which Janet Jackson suffers a "wardrobe malfunction."
Google launches Google Maps, to compete with AOL's MapQuest. MapQuest's traffic flatlines while Google sees 135% annualized growth.
AOL launches AOL Internet Phone. Eighteen months later, with just 2,000 subscribers, it is shuttered.
AOL launches AIM Pages, its own social networking site, after News Corp. buys MySpace. AIM Pages fails to carve out a niche, and after about a year, it is merged with the old AOL member directory.
AOL execs, struggling to craft a new mission statement, settle for vagueness: "To serve the world's most engaged community."
AOL releases private search data for more than 650,000 users. Lawsuit ensues. CTO resigns.
AOL announces it will open all of its content to the public for free, committing to an ad-based business model, years after Yahoo, Google, and others.
After posting his third consecutive quarter of better than 40% ad-revenue growth, CEO Jon Miller is fired. NBC vet Randy Falco takes over.
Time Warner's stock, after climbing 44% in five months, tracking AOL's ad-revenue growth, peaks at $23 a share and begins to fall.
A redesigned AOL home page draws criticism for its striking similarity to Yahoo's, which launched in 2006.
AOL's search page, long powered by Google, with ads served by Google, is redesigned to look exactly like Google.
Time Warner announces AOL's second-quarter online-ad revenue grew only 16%, well below the industry average.
Falco announces he's moving AOL's official headquarters from Dulles, Virginia, to New York.
Falco announces a plan for 2,000 layoffs. On the fateful day — dubbed Bloody Tuesday by bloggers — 750 employees in Dulles get the ax.
Jeff Bewkes, who had overseen the AOL division as COO and president of Time Warner, is elected CEO of TWX.
AOL announces weak sales, and Time Warner hints that it might want to sell. With
A version of this article appeared in the April 2008 issue of Fast Company magazine.