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Just about everything offered in the marketplace today has become a commodity. There are more and more suppliers offering similar, if not the same products. As a business, it has become more difficult to differentiate yourself from your competition. One area where a company can set itself apart from their competition is to offer impeccable customer service in various different ways. This applies to manufacturers, service providers, resellers or even internal departments within your organization.

Customers will go somewhere else given the right circumstances – so the most effective way to keep your customers is by engaging them and providing stellar customer service. 

Over the next few weeks I will be talking about different topics that a company can consider when trying to define their 'Customer Experience'.  It begins with knowing who your customer is and how they want to interact with you and then providing different methods of interaction that delivers your service in the manner your customers want.