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Best of the FC Blogs: Business Trends of 2007

Tom Stern, author of “CEO Dad,” on McDonald’s rewarding students who get good grades with Happy Meals: ” Suddenly, any incentive we can come up with, like, say, an extra play date or more TV time is undermined by unhealthy food with a toy prize jammed in next to it. Come on, corporate America, we parents have enough trouble trying to get our kids to see the value and satisfaction in doing a job well without any bonus goodies attached to the outcome. Now you’re setting unrealistic expectations we can’t fulfill with our feeble Dad or Mom powers, and our children will be utterly unprepared for a world where every accomplishment is not reinforced with special sauce. This could leave them so ill-equipped to succeed in the workplace that the only question they’ll be asking as an adult is the one you’re asking them now: “You want fries with that?” ‘”
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