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  • 02.15.08

The Best Business Books of 2007

In this useful, engaging resource, the authors, who are also Fast Company columnists, deconstruct how to make proposals and stories memorable, resonant, and effective. They’ve bundled the tenets of stickiness into one easy-to-remember acronym: SUCCESS, or rather, SUCCES: simple, unexpected, concrete, credible, emotional, and story.

In this useful, engaging resource, the authors, who are also Fast Company columnists, deconstruct how to make proposals and stories memorable, resonant, and effective. They’ve bundled the tenets of stickiness into one easy-to-remember acronym: SUCCESS, or rather, SUCCES: simple, unexpected, concrete, credible, emotional, and story.

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