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Revision3 Continues Social Strategy with Digg Reel

Say what you will about the wisdom of the crowd, it sure makes for a great site. I find myself visiting Digg.com twice a day, where I’m led toward interesting corners of the Web. Because of Digg I read more science news and political news. Similarly with the site’s videos, I find Internet sensations, potential memes, and even fun time-wasters.

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Say what you will about the wisdom of the crowd, it sure makes for a great site. I find myself visiting Digg.com twice a day, where I’m led toward interesting corners of the Web. Because of Digg I read more science news and political news. Similarly with the site’s videos, I find Internet sensations, potential memes, and even fun time-wasters.

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Today, Revision3 launched a new show, Digg Reel, that makes finding video on the Web much easier. Hosted by Jessica Corbin, cohost of the company’s Tekzilla show, Digg Reel features a rundown of the site’s top weekly videos. As Jim Louderback, Revision3’s CEO, describes it, “It’s great for a top level filter of all the videos that are out there.” After watching the pilot, I must say I enjoyed Jessica’s banter, the way choice comments are lifted out of the usual Internet mire, and the fact that I can see a clip of the best fifteen seconds without having to watch the entire movie.

Digg Reel also supports the social aspects of Digg by fusing a collaboration between Web surfers and a particular site, and leveraging it into a conversation between you and the host. The viewer is drawn into a faux-intimacy with Jessica, aided by her geek-next-door likeability. It’s a lot like Diggnation and the dude-tastic conversation between Kevin Rose and Alex Albrecht, where the audience finds it necessary to participate.

Will Revision3 continue to find success? I don’t see why not, as long as the company’s shows continue to fill a social niche in its fan’s Web life. “Our strategy is to launch more programming that appeals to niche audiences on the internet,” Louderback says.

About the author

His work has also been published by Kill Screen, Tom's Guide, Tech Times, MTV Geek, GameSpot, Gamasutra, Laptop Mag, Co.Create, and Co.Labs. Focusing on the creativity and business of gaming, he is always up for a good interview or an intriguing feature.

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