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Technology Blogger Robert Scoble to Launch FastCompany.TV

The launch of our FC Expert Blogs back in December of 2006 and our brand new FastCompany.com homepage in June of 2007 were just the humble beginnings of our plans afoot for major developments of the new, agile FastCompany.com that Ed Sussman, president of Mansueto Digital, which runs FastCompany.com, CompanyofFriends.com, Inc.com, IncTechnology.com, and

The launch of our FC Expert Blogs back in December of 2006 and our brand new FastCompany.com homepage in June of 2007 were just the humble beginnings of our plans afoot for major developments of the new, agile FastCompany.com that Ed Sussman, president of Mansueto Digital, which runs FastCompany.com, CompanyofFriends.com, Inc.com, IncTechnology.com, and IncBizNet.com wrote about in our FC Now Staff blog on June 1, 2007.

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Our latest announcement is the launch of FastCompany.TV, a new online video network featuring coverage of bleeding edge technology trends, interviews with leading executives and business people, reviews of the latest technology products, and lifestyle programming. Robert Scoble, one of the most popular technology bloggers in the world, will join us to serve as Managing Director of the site, slated to launch in March. FastCompany.TV will debut several programs over the course of 2008 featuring Scoble and other well known personalities. (Read our press release for more details.)

Scoble is already a member of our family. He writes a regular column in Fast Company magazine about how technology is changing business, which is integrated into our site at Scoble on Tech, where we also feature his calendar from Upcoming.org and his Google Reader feed of daily tech reads, along with video interviews.

About joining Fast Company, Scoble says:

“I decided to join up with Fast Company because I wanted to work with a brand well known for covering innovation and technology in an authoritative, provocative manner. And I’m excited that the Mansueto Digital websites are innovating in the social media space themselves.”

When Scoble talks about our innovation in the social media space, he’s referring to how we plan to integrate viewer participation into FastCompany.TV, as well as Mansueto Digital’s open-source build in Drupal of IncBizNet, an online business networking community and database created exclusively for private companies. He’s also talking about the Company of Friends, one of the first online business networks that debuted in November of 1997. Unlike other social networks, where it’s about showcasing your resume and playing games, the Company of Friends has always been about bringing people together to share ideas — both online and offline — about the core themes central to our magazine, such as innovation and social responsibility. We’ll announce more news about how we plan to grow our social media efforts later this month. And don’t forget to look out for FastCompany.TV in March.

Update

Robert Scoble’s blog post about his decision to join Fast Company on his blog: Why we’re going to FastCompany.tv

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Mansueto Digital President Ed Sussman on Beet.TV discussing Scoble coming on board: Robert Scoble to Launch Online Video Network At Fast Company — Post Update: We Interviewed Scoble’s New Boss This Morning

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About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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