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  • 04.20.07

“Pimp My Ride” Goes Green with Governor Schwarzenegger

With a little help from California Governor Arnold Schwarzenegger, MTV and the “Pimp My Ride” crew prove that going green can get extreme.

With a little help from California Governor Arnold Schwarzenegger, MTV and the “Pimp My Ride” crew prove that going green can get extreme.

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“I would like to thank MTV and the entire “Pimp my Ride” crew for shining the spotlight on the importance of alternative fuels and the fight against global warming. I am very encouraged by the great potential in converting vehicles to run on biodiesel as a way to reduce greenhouse gas emissions,” said Governor Schwarzenegger. “I am pleased that the power of MTV’s message will reach an audience throughout California and the nation to reinforce the benefits of alternative-fuel vehicles and protecting our environment.”

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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