Yahoo! even sent a direct jab to Larry Page and Sergey Brin’s company when Marco Boerries, senior vice president of Yahoo’s division Connected Life, said in the press release announcing the launch of the company’s mobile phone search: “It delivers a mobile-optimized search experience that understands what consumers are looking for and presents answers directly in the results — not just a list of Web links to PC sites.”
Yahoo! was the search engine giant long before Google’s servers were up and running. Yahoo! may have accomplished mobile search before Google, but it must be far superior before Google finds a way to do the same. It must provide an easy format and significant results. That is why Google stands atop the search engine market share with over 61%, while Yahoo treads water just above 23%, according to compete.com.
I have not tested the search engine, and I can not say for sure how it works on mobile devices, but by looking at Boerries’ quote, I can guess that the company has accomplished an easy way to search. Good, for argument’s sake, first requirement down. But that still does not mean Yahoo! has won.
When I think of search engines, I think of Google. Ask.com is a second possibility for search, but Yahoo!, never. I only think of Yahoo when it comes to e-mail and online chat. And I doubt that I am the only one thinking of market share. As most reports reveal, when Google comes out with a mobile search Yahoo! will find people leaving solely because of the Google name.
This means Yahoo’s mobile search engine must not only be easy to use, but also more advanced than Google’s. Yahoo! must now play catch up just to keep its lead. The company may have advanced past Google, but they have a tougher road ahead trying to keep Google back. Once Google announces its own mobile phone search engine, Yahoo! won’t have the ability to keep Google’s long legs from skipping past with a simple flick of the ankle.