But in Japan, Kidzania puts the “fun” back in “job function.” (Subscription may be required.) The indoor theme park for children comprises 50 company-sponsored exhibits that enable young thrill seekers to role play various career choices — from gas station attendant to surgeon.
First opened in Mexico, the park has been a tremendous success since it opened last fall. Entry fees can near $25, parents aren’t allowed in the exhibits, and the park can accommodate about 3,000 children at a time. But the upshot is important to the Japanese economy as a whole, not just the company behind Kidzania.
With the rigorous attention — and expectations — paid to schoolwork and studying, students often graduate without knowing what they want to be “when they grow up.” Kidzania gives children a chance to plan while playing.