Last night, I went to a reception hosted by the Burda media group of Germany. The room at the Steigenberger Belvedere, the hotel where the real masters of the universe stay in Davos, was crowded with corporate luminaries like Michael Dell, Jamie Dimon, and Steve Case. But the place really became electrified when model Claudia Schiffer walked in. Even in this crowd, celebrity outshines the wattage of national leaders and CEOs.
Last year, Brad Pitt and Angelina Jolie repeatedly brought things to a halt wherever they turned up–so much so that they were apparently banned from Davos this year.