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  • 12.14.06

Startup Brand Stamina

“Sleepless nights, a staff of three to do the work of 20, and the doubters — will all test your will to survive the start-up game. I suppose if it were easy, every person with a brain would be doing it. Start-ups require lots more than possession of a brain. They require an uncanny drive, a fearless spirit, a sense of humor and thick skin.” Learn more about Startup Brand Stamina by reading Karen Post’s — “The Branding Diva” — latest column in the Fast Company marketing Resource Center.

“Sleepless nights, a staff of three to do the work of 20, and the doubters — will all test your will to survive the start-up game. I suppose if it were easy, every person with a brain would be doing it. Start-ups require lots more than possession of a brain. They require an uncanny drive, a fearless spirit, a sense of humor and thick skin.”

Learn more about Startup Brand Stamina by reading Karen Post’s — “The Branding Diva” — latest column in the Fast Company marketing Resource Center.

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About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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