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YouTube and Revver Join Verizon’s VCast

On the heels of yesterday’s news that Verizon has bedded YouTube to offer selected YouTube content on its $15 per month VCast video service on mobile phones, reports are surfacing that Verizon has struck a similar exclusive deal with Revver.

On the heels of yesterday’s news that Verizon has bedded YouTube to offer selected YouTube content on its $15 per month VCast video service on mobile phones, reports are surfacing that Verizon has struck a similar exclusive deal with Revver.

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The YouTube deal is reportedly for a limited period, which means that if the experiment is successful the other carriers will come courting. The Revver deal is said to be for a period of 12 months.

Revver, unlike YouTube, shares half of the ad revenue generated from users video clips with them. On Revver’s site, ads are usually placed at the end of video clips. This won’t be the case on Verizon’s handsets. Instead, Revver plans to offer uploaders a share in the licensing arrangement, passing on half of the revenue it receives from Verizon.

Though Verizon reports that about 20 million of its customers have phones that could support Vcast, Ovum analyst Roger Entner says only about 10 percent of these phone users have subscribed to VCast. This could all change, of course.

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User generated content could be the much needed boost in the arm that mobile video needs to take off. Though the $15 price tag on viewing only a selection of the content, that’s available on the Web for free, might not be entirely palatable to consumers.

What do you think, will sites like YouTube and Revver experience as great a success on handsets as on the Web?

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About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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