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Design’s Growth

“Despite the growing demand for designers in the business world, there remains a dearth of qualified designers,” writes Peter Lawrence, Chairman and Founder of the Corporate Design Foundation, and Fast Company Resource Center Columnist. He continues:

“Despite the growing demand for designers in the business world, there remains a dearth of qualified designers,” writes Peter Lawrence, Chairman and Founder of the Corporate Design Foundation, and Fast Company Resource Center Columnist.

He continues:

“This is a good news/bad news story. The good news is that design is increasingly valued by the business world; the demand for product designers has never been higher. The bad news is that we’re not producing enough designers with the right skills. The consequences could be significant.”

Read Lawrence’s latest column to learn more about this problem, as well as what some of its solutions might be.

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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