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  • 11.16.06

Communities of Commerce

When marketing people talk about “creating a community,” writes Fast Company Marketing Resource Columnist, they are usually thinking figuratively. They mean the kind of togetherness you might find over coffee at Starbucks or the sense of connectedness that makes MySpace.com the online phenomenon that it is. But for most people, “community” is a deeply held value, not just a marketing cliché. Read Manners’s latest installment to learn more about community.

When marketing people talk about “creating a community,” writes Fast Company Marketing Resource Columnist, they are usually thinking figuratively. They mean the kind of togetherness you might find over coffee at Starbucks or the sense of connectedness that makes MySpace.com the online phenomenon that it is. But for most people, “community” is a deeply held value, not just a marketing cliché.

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Read Manners’s latest installment to learn more about community.

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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