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eCommerce Success

“Paid search has quickly become more than just another marketing tool; rather because of the far flung reach of such search engines as Google and Yahoo!, paid search keywords are in the process of remaking many long standing marketing concepts,” says Technology Resource Center Columnist Evan Goldberg, founder, chief technology officer and chairman of the board of NetSuite.

Read more to learn about the challenges of using keywords to increase traffic, and how to combat them.

LDJ