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Brand Yourself

How do you become a public expert? Keith Ferrazzi, CEO of FerrazziGreenlight, a consulting and training and development company, author of Never Eat Alone: And Other Secrets To Success, One Relationship At A Time, and Fast Company Networking Resource Center columnist, outlines the steps for furthering your individual career and the success of your company through writing and speaking.

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How do you become a public expert?

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Keith Ferrazzi, CEO of FerrazziGreenlight, a consulting and training and development company, author of Never Eat Alone: And Other Secrets To Success, One Relationship At A Time, and Fast Company Networking Resource Center columnist, outlines the steps for furthering your individual career and the success of your company through writing and speaking.

In his latest installment, Ferrazzi says, first, you have to build expertise. That’s the easy part. The more difficult aspect is getting people to recognize it.

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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