Brand Yourself

How do you become a public expert?

Keith Ferrazzi, CEO of FerrazziGreenlight, a consulting and training and development company, author of Never Eat Alone: And Other Secrets To Success, One Relationship At A Time, and Fast Company Networking Resource Center columnist, outlines the steps for furthering your individual career and the success of your company through writing and speaking.

In his latest installment, Ferrazzi says, first, you have to build expertise. That’s the easy part. The more difficult aspect is getting people to recognize it.