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  • 10.10.06

Wise Up

We hire smart people and turn them stupid, writes Margaret Heffernan, author of The Naked Truth: A Working Woman’s Manifesto on Business and What Really Matters and Talent & Careers Fast Company Resource Center Columnist. In order to combat Thinking Deficiency Disorder — writes Heffernan in her latest installment ““Wise Up” — companies have to invest in their people.

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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