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Jump-Starting Brands

Karen Post, Fast Company Resource Columnist shares:

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Karen Post, Fast Company Resource Columnist shares:

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“For over twenty something years I’ve been a hired gun to help companies create and build brands, which is great fun. And yes, while I’ve been on the executive team in many cases, I rarely shared the risk and liability of the owners’ circle.”

Now that she’s in the owners’ circle, Post has begun a series of columns, in which she shares the play-by-play experiences of a start-up brand. In “Jump-Starting Brands,” walk with her through the first five steps of launching your business and creating buzz.

And while you’re at it, take the Fast Company poll, Should branding be important for a start-up?

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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