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Jump-Starting Brands

Karen Post, Fast Company Resource Columnist shares:

“For over twenty something years I’ve been a hired gun to help companies create and build brands, which is great fun. And yes, while I’ve been on the executive team in many cases, I rarely shared the risk and liability of the owners’ circle.”

Now that she’s in the owners’ circle, Post has begun a series of columns, in which she shares the play-by-play experiences of a start-up brand. In “Jump-Starting Brands,” walk with her through the first five steps of launching your business and creating buzz.

And while you’re at it, take the Fast Company poll, Should branding be important for a start-up?

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