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Viral Innovation

Can companies still be innovative once all the low-hanging fruit has been plucked? Chris Trimble of Dartmouth’s Tuck School of Business thinks so. The answer lies in the right incentives for management. Read Trimble’s Leadership Resource Center Column, “Viral Innovation : Rewarding Actions One Level Up,” to learn more.

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Can companies still be innovative once all the low-hanging fruit has been plucked? Chris Trimble of Dartmouth’s Tuck School of Business thinks so. The answer lies in the right incentives for management.

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Read Trimble’s Leadership Resource Center Column, “Viral Innovation : Rewarding Actions One Level Up,” to learn more.

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About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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