Craig’s post from yesterday – the one calling out nonprofits that front corporate interests – suggests a prickly challenge for nonprofits. How does a nonprofit articulate a corporate relationship?
From the nonprofit side, the worry is “co-option”.
It seems this is a place for “transparency”, but I don’t know what that word means anymore.
That aside, I am interested in nonprofits that use different means to tell their story. Better yet in the first person voice of a beneficiary. The sharing can get muddied by weasel words like “engagement”, but like good pizza … you know when you taste it.
So when I read that TechSoup is helping nonprofits explore Second Life – where a representation of a Darfuri refugee camp added a new layer of concerned and activated citizens, I see a whole new world where nonprofits embrace having their story told by everyone in their area of concern.
How would you like to tell the story of the nonprofits you support?