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  • 08.04.06

Weekend Watching

Tonight I’m parting with 10 bucks to catch Talladega Nights: The Ballad Of Ricky Bobby, Will Ferrell’s NASCAR parody. In mocking the NASCAR industry, the film also pokes fun at its corporate sponsorships — but not at the expense of such sponsors. In fact the movie is being touted as the best example of product placement and brand integration in a film — ever.

Tonight I’m parting with 10 bucks to catch Talladega Nights: The Ballad Of Ricky Bobby, Will Ferrell’s NASCAR parody. In mocking the NASCAR industry, the film also pokes fun at its corporate sponsorships — but not at the expense of such sponsors. In fact the movie is being touted as the best example of product placement and brand integration in a film — ever.

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From what I’ve seen on billboards, the Web, and in Ferrell’s TV appearances and film previews, I’m thinking it just might be a little brand overkill — but I’m not committed to that opinion just yet.

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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