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Water for Women

If someone were to give you a bottle of water that appeared to have an hour-glass frame and then proceeded to tell you that in drinking said water: you will be provided with all of the calcium and magnesium that you needed for that day, and you will have a healthier body and be in better shape… would you believe them? Well I didn’t either, but that seems to be the pitch behind Contrex Natural Mineral Water, another sponsor at BlogHer ’06.

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If someone were to give you a bottle of water that appeared to have an hour-glass frame and then proceeded to tell you that in drinking said water:

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  1. you will be provided with all of the calcium and magnesium that you needed for that day, and
  2. you will have a healthier body and be in better shape…

would you believe them? Well I didn’t either, but that seems to be the pitch behind Contrex Natural Mineral Water, another sponsor at BlogHer ’06.

Contrex is reported to contain 486 mg/L of calcium and 84 mg/L of magnesium, which equals 11.5% of the RDI for calcium and 5% of the RDI for magnesium — and with no calories. True or not, the entire marketing strategy comes off a little hokey (from the bottle design to the overall focus on body shape) feeding into many women’s insecurities with their body weight and shape.

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About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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