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Adidas Claims World Cup Victory

With eight teams still in contention for the World Cup, adidas has claimed sponsorship supremacy via a June 28th press release. Sponsor of quarterfinalists Argentina, France and Germany, adidas announced record sales of more than 1.2 billion euros worth of soccer merchandise. The highlights: 15 million “Teamgeist” soccer balls, and 1.5 million German national team jerseys. (There’s nothing better than sponsoring the host country’s team!)

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Nike sponsors two quarterfinalists, Portugal, and perennial favorite Brazil. However, Marketwatch reports investor pessimism over Nike’s huge World Cup marketing outlay. Three smaller firms also still have a shot at the cup:

Puma (Italy)
Umbro (England)
Lotto (Ukraine)

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