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Larry Weber Interview: Getting PR’s Act Together

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

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Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of mobile, changing channels, the rise of social media, opportunities PR musn’t miss, co-creating attractive content, shaping the next generation of the social web, more control in web 3.0, the new prime time, communication transparency.

Download the podcast (MP3, 7Mb, 16:20)

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