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Deepak Advani Interview: Driving Lenovo Awareness

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

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Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of Lenovo’s purchase of IBM’s PC business.

Download the podcast (MP3, 7Mb, 17:30)

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