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David Sutherland Interview: The Role of Marketing in the Innovation Process

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership:

David Sutherland, PhD, Founder and Managing Director USA of Launch Institute, talks about models for innovation in creating successful new products and services; the role of marketing in the innovation process; the organizational characteristics for co-creation.

Download the podcast (MP3, 8Mb, 18:45)

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