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Russ Klein Interview: Explaining Social Currency

The first podcast interview by FIR‘s Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference. Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he introduced called “social currency” – an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.

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The first podcast interview by FIR‘s Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference.

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Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he introduced called “social currency” – an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.

Download the podcast (MP3, 9Mb, 21:38).