Anyone who took interest in Fast Company‘s recent issue on the future of food will surely be fascinated by Michael Pollan’s new book, “The Omnivore’s Dilemma.” Pollan shows that the loosely worded government standards have enabled big food producers to hoodwink consumers by charging a lot more for “organic” food that’s hardly different from the industrial variety and probably not much better for you (or for the environment). In contrast, he heralds the virtues of local, small-scale producers who call themselves “beyond organic.” Pollan’s book is already on the bestseller lists and it’s sparking serious discussion–also check out Carol Ness’ fine front-page story in yesterday’s San Francisco Chronicle.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.