Rest in Peace

Bernard Lacoste, the fashion entrepreneur who revitalized the Lacoste brand starting in the ’60s, died Tuesday.

By licensing the easily recognizable alligator logo, Lacoste was able to spread his company’s brand far and wide, introduce Lacoste to non-tennis players, and closely focus the company’s business development efforts.

How recognizable is your brand or logo? (Not that they’re interchangeable…)