Medical and pharmaceutical sales recruiting. Not exactly my idea of a sexy industry bustling with personality. But I was impressed when I checked out the website of a friend of a friend who has a med & pharma sales recruiting firm, Tom Ruff Company. Sure, there were the typical site headers “About Us,” Clients,” “Contact Us,” — but then they threw in a section entitled “Cool.” In it, blurbs on random stuff their team thinks is cool and interesting (i.e. the new wine opener) — and then a litany of the recruiters’ favorite books, films and restuarants of choice at the moment. You find out that Tom’s are: David McCullough’s 1776, The Squid and the Whale, and Greenwich Village’s Spotted Pig, while Shari Lee prefers The Curious Incident of the Dog in the Night-Time, The Family Stone, and Aimee’s Bistro in Redondo Beach, CA.
What was moments ago just another generic firm was suddenly transformed into a humanized personality with tastes and interests that has left an imprint on me. Have you come across a similar example of a subtle, simple idea that when executed well, turned something one-dimensional into someone with a little mind, body and soul?