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Blowing Up Boring

Medical and pharmaceutical sales recruiting. Not exactly my idea of a sexy industry bustling with personality. But I was impressed when I checked out the website of a friend of a friend who has a med & pharma sales recruiting firm, Tom Ruff Company. Sure, there were the typical site headers “About Us,” Clients,” “Contact Us,” — but then they threw in a section entitled “Cool.” In it, blurbs on random stuff their team thinks is cool and interesting (i.e.

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Medical and pharmaceutical sales recruiting. Not exactly my idea of a sexy industry bustling with personality. But I was impressed when I checked out the website of a friend of a friend who has a med & pharma sales recruiting firm, Tom Ruff Company. Sure, there were the typical site headers “About Us,” Clients,” “Contact Us,” — but then they threw in a section entitled “Cool.” In it, blurbs on random stuff their team thinks is cool and interesting (i.e. the new wine opener) — and then a litany of the recruiters’ favorite books, films and restuarants of choice at the moment. You find out that Tom’s are: David McCullough’s 1776, The Squid and the Whale, and Greenwich Village’s Spotted Pig, while Shari Lee prefers The Curious Incident of the Dog in the Night-Time, The Family Stone, and Aimee’s Bistro in Redondo Beach, CA.

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What was moments ago just another generic firm was suddenly transformed into a humanized personality with tastes and interests that has left an imprint on me. Have you come across a similar example of a subtle, simple idea that when executed well, turned something one-dimensional into someone with a little mind, body and soul?

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About the author

Danielle Sacks is an award-winning journalist and a former senior writer at Fast Company magazine. She's chronicled some of the most provocative people in business, with seven cover stories that included profiles on J.Crew's Jenna Lyons, Malcolm Gladwell, and Chelsea Clinton

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