Almost two years ago, Linda Tischler wrote up about the trading up phenom: people putting a premium on new luxuries. Now there’s a new wrinkle on aspirational consumerism: renting up.
Wall Street Journal writer Nick Wingfield takes a center-column look at what I’d like to dub speculative renting. (Subscription required.) Increasingly, people are making short-term purchases to satisfy lifestyle desires — often divesting the purchase at a profit.
One example features a fellow who rented a handheld video game for the weekend, uploading photos of it for a Ebay auction even before he began his trip. At the end of the auction, he sold the device, making money on the deal.