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White Paper Chase

Ever wonder about the development of the “white paper”? Ever want to learn how to write one — one that works well? Kevin Barefoot manages a blog entitled Barefoot White Papers that offers “notes on a unique document type.”

Recent entries feature tips and tactics on copywriting, white paper names, and other related topics. Of special interest is the May 3 entry, which provides a pointer to Gordon and Gordon’s State of the White Paper 2004 research report.