A new book is published every 30 seconds, so the hopeful author has to invent marketing wheezes at a similar rate if she is to remain visible for more than a few seconds. The hard part these days is to plug (= English for promote) one’s book in blogs without offending everyone and making things worse. I’ve coined the word “plogging” to describe this practice. With my book I’m also trying to perfect a form of viral marketing that’s like avian bird flu: I want my book to ‘jump’ from the design species to the human one. Mind you, I feel a rank amateur compared to the mega-churches. All credit to Business Week for running that piece, but discussion of that article on this page was, for me, a classic example of why Fast Company must survive.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
Out of Office With
Industry leaders offer a glimpse of their lives outside of the office--and how these experiences have helped to get them where they are today.
Creative dialogue can reinvent your business, your brand, and your career. Join Fast Company on a multi-platform exploration of the art of conversation.
Mind and Machine
Computers are getting smart--very smart. Fast Company explains the complex and increasingly nfluential world of artificial intelligence and machine learning.
How the top talent from creative fields get work done.
The up-and-coming companies that are disrupting industries.
Profiles of the high-level business leaders behind progressive, creative, and innovative organizations
A roundup of breaking tech news, products, and services featuring the most important takeaways.