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Big Mistake?

Who the hell would buy music from McDonalds? That’s like buying DVDs at a seven-eleven. Yet, people do. Then again, maybe it isn’t crazy. Look at Starbucks.

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Who the hell would buy music from McDonalds? That’s like buying DVDs at a seven-eleven. Yet, people do. Then again, maybe it isn’t crazy. Look at Starbucks.

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A business expands into new markets, new product-lines. When is such a move over-reaching? Should every retailer sell every kind of thing? Should every company offer every possible service? I happen to believe that it is better to do a single thing very well. Personally, I would never go to a fast food restaurant or coffee house to buy music. We have Best Buy for that.

Do you think it is a better strategy for a company to offer more products or services, or to offer one thing done right? And as a consumer, which do you prefer?

About the author

His work has also been published by Kill Screen, Tom's Guide, Tech Times, MTV Geek, GameSpot, Gamasutra, Laptop Mag, Co.Create, and Co.Labs. Focusing on the creativity and business of gaming, he is always up for a good interview or an intriguing feature.

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