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Big Mistake?

Who the hell would buy music from McDonalds? That’s like buying DVDs at a seven-eleven. Yet, people do. Then again, maybe it isn’t crazy. Look at Starbucks.

A business expands into new markets, new product-lines. When is such a move over-reaching? Should every retailer sell every kind of thing? Should every company offer every possible service? I happen to believe that it is better to do a single thing very well. Personally, I would never go to a fast food restaurant or coffee house to buy music. We have Best Buy for that.

Do you think it is a better strategy for a company to offer more products or services, or to offer one thing done right? And as a consumer, which do you prefer?

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