The director of human factors for Ideo developed the book to consider various aspects of design. Using wonderful photography, the tome addresses reaction and response, co-optation, exploitation, adaptation, conformity, and signals. Published by Chronicle Books, the book itself is a fine example of design thinking.
This morning on the train to work, I spent a good 30 minutes poring over the book — and I plan to take a deeper dive tonight. A book worth a look!