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Show Me the Way

Where will it all lead? Will we see brands taking their cue from religion, or for that matter sports teams? I think so. In BRAND sense I conclude that consumers prefer brands with strong leaders (think Steve Jobs or Richard Branson). They also want their brands to impart strong values and create a sense of belonging. Is there any brand out there with obvious religious parallels?

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advertisement

Where will it all lead? Will we see brands taking their cue from religion, or for that matter sports teams? I think so. In BRAND sense I conclude that consumers prefer brands with strong leaders (think Steve Jobs or Richard Branson). They also want their brands to impart strong values and create a sense of belonging.

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Is there any brand out there with obvious religious parallels?