In the group of consumers who would consider getting a brand tattoo, the results were as follows:
- Harley-Davidson (18.9%)
- A Disney character (14.8%)
Now I could understand the first three. They’re all companies that have been around a long time. The one that totally knocked me out was Google, a company that’s been around for less than ten years. And in that short time they’ve managed to make their mark, so to speak, in a way that has inspired masses of loyalty.
I’d love to know how you think they managed to achieve this.