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The Tattoo Test

In the group of consumers who would consider getting a brand tattoo, the results were as follows:

  • Harley-Davidson (18.9%)
  • A Disney character (14.8%)
  • Coca-Cola
  • Google

Now I could understand the first three. They’re all companies that have been around a long time. The one that totally knocked me out was Google, a company that’s been around for less than ten years. And in that short time they’ve managed to make their mark, so to speak, in a way that has inspired masses of loyalty.

I’d love to know how you think they managed to achieve this.

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