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Brush with Innovation

It’s not everyday that I stop and admire the toothbrushes in my local CVS. Seriously, I don’t. But a new display caught my eye this afternoon. The Fresh & Go toothbrush is one of those why-hasn’t-someone-thought-of-this-before-now ideas. The hollow handle contains toothpaste. After removing the plastic cap covering the bristles, you twist the bottom to make the paste come out. Clever, huh? I think I just solved my problem of forgetting my Crest when I travel.

It’s not everyday that I stop and admire the toothbrushes in my local CVS. Seriously, I don’t. But a new display caught my eye this afternoon. The Fresh & Go toothbrush is one of those why-hasn’t-someone-thought-of-this-before-now ideas. The hollow handle contains toothpaste. After removing the plastic cap covering the bristles, you twist the bottom to make the paste come out. Clever, huh? I think I just solved my problem of forgetting my Crest when I travel.

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What’s the latest example everyday innovation that you’ve come across?

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About the author

Chuck Salter is a senior editor at Fast Company and a longtime award-winning feature writer for the magazine. In addition to his print, online and video stories, he performs live reported narratives at various conferences, and he edited the Fast Company anthologies Breakthrough Leadership, Hacking Hollywood, and #Unplug

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