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Best Commercials of Oscar Night

Best ads by far:

I award five stars to GM’s OnStar commercials with The Beatles’ “Long and Winding Road” in the background. They were classy and subtle, while striking an emotional connection with the customer.

And J.C. Penney’s series of ads that make clear it is taking more than a few lessons from Target. These were ads that sell the company’s new strategic positioning and they did a fabulous job of telling customers that J.C. Penney isn’t your Mom’s old-fashioned department store.

What were your favorites?

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