Jack Smith, president of PeopleSpace Inc., emailed me earlier today to invite me to participate in a project that seems quite promising. This Sunday, during the Super Bowl, PeopleSpace will test the newest version of its Real Time Rating Tool, which lets viewers vote from home — in real time — for their favorite Super Bowl ad. The RTRT not only shows which ad is most popular, but also which moment in which ad is the best. A summary of the results will be available within an hour of the end of the game. While I’m not sure I’ll be able to participate, I am interested in the results — and in the idea of distributed real-time feedback. Next up: “Rate the Stars” during the Academy Awards.
collections
NewsletterCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Productivity
Productivity tips and hacks
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens
Follow us:
