advertisement
advertisement
  • 12.03.04

Go Green, Get Green

Hyperion, a software company, announced this week that employees who purchase a Toyota or Honda hybrid (or any other vehicle that gets more than 45 miles per gallon) over a gas-guzzler will be reimbursed $5,000. Given that Hyperion aims to reimburse about 200 of their 2,500 employees each year, this adds up to a hearty $1 million per year to put the brakes on global warming and conserve natural resources.

Hyperion, a software company, announced this week that employees who purchase a Toyota or Honda hybrid (or any other vehicle that gets more than 45 miles per gallon) over a gas-guzzler will be reimbursed $5,000. Given that Hyperion aims to reimburse about 200 of their 2,500 employees each year, this adds up to a hearty $1 million per year to put the brakes on global warming and conserve natural resources.

advertisement

When I heard the news, my first instinct was to roll my eyes and call their Drive Clean to Drive Change initiative just another “social responsibility” PR ploy. Cynicism aside, I have to hand it to them for using their organization as a real vehicle for environmental change. On their website, they even offer a “Companies for Clean Air Consortium” to help other companies create similar programs. Check it out and see if your company would be willing to incorporate a similar practice.

What other surprising corporate environmental or socially responsible practices have you heard about recently? At your own company?

About the author

Danielle Sacks is an award-winning journalist and a former senior writer at Fast Company magazine. She's chronicled some of the most provocative people in business, with seven cover stories that included profiles on J.Crew's Jenna Lyons, Malcolm Gladwell, and Chelsea Clinton.

More

Video