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Design, Worldwide

The Design Council in the UK recently issued a report entitled Design in Britain 2004-2005. One of the UK's biggest business surveys, the study analyzes 1,500 companies — and links the use of design and bigger profits, higher share prices, and improved competitiveness.

In the June issue of Fast Company, we identified who our team considers the masters of design in business. How do you use design to gain the competitive edge?