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The Brand Called URL

Inspired by our recent piece about Richard Branson, FC Now reader John Boehm emailed me to mention a project he's been working on for more than a year.

Virgin Brand is a blog that tracks the ups and downs of Virgin's — and Branson's — brand performance. Seems to be a useful way to keep track of the company's business performance, as well as branding successes and missteps.

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