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  • 10.20.04

The Brand Called URL

Inspired by our recent piece about Richard Branson, FC Now reader John Boehm emailed me to mention a project he’s been working on for more than a year. Virgin Brand is a blog that tracks the ups and downs of Virgin’s — and Branson’s — brand performance. Seems to be a useful way to keep track of the company’s business performance, as well as branding successes and missteps.

Inspired by our recent piece about Richard Branson, FC Now reader John Boehm emailed me to mention a project he’s been working on for more than a year.

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Virgin Brand is a blog that tracks the ups and downs of Virgin’s — and Branson’s — brand performance. Seems to be a useful way to keep track of the company’s business performance, as well as branding successes and missteps.

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