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Supermarket Tech

Supermarkets and grocery stores are testing new forms of advertising and ways of communicating with customers. Some ideas being tested and/or on the horizon:

  • Personalized messages while shopping via wireless phone or other type of wireless device
  • Advertising via television screens in the aisles
  • Info about sale items available via radio station prior to arrival at the store
  • Terminals attached to shipping carts that will keep track of what has been selected and a running tab

Taking it a step further, how about if those terminals then printed-out coupons for tangential items? For instance, if you were to scan a box of pasta into your cart, the terminal would print a coupon for a particular pasta sauce.

I actually find it interesting that in-store supermarket advertising and promotion has been so slow to evolve and am looking forward to seeing what’s to come.

[via Adrants]

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