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  • 06.02.04

Ideas from the Fringe II

I’m not sure if this is what you mean, Alan, but Watts Wacker has done some work involving deviance — in the sense that non-mainstream ideas and concepts can become the next big thing. And Seth Godin would call this concept edgecraft — “a methodical, measurable process that allows individuals and teams to identify inexorably the soft innovations that live on the edges.”