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What’s the Buzz?

Word-of-mouth marketing and “buzz” are all the rage these days, but how do you effectively foster idea viruses and viral marketing?

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Word-of-mouth marketing and “buzz” are all the rage these days, but how do you effectively foster idea viruses and viral marketing?

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More importantly, how do you measure and track its impact? Boston-based BzzAgent has some solid ideas, and services such as the Viral Charts rank the top 10 viral advertising campaigns.

I wonder how soon “See Who Got Fired” will appear in the listing.