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Categorically Innovative

The Doblin Group, a Chicago-based consultancy led by Larry Keeley, offers a diagram of the 10 types of innovation that they consider. Here’s the short form:

  • Business model
  • Networks and alliances
  • Enabling process
  • Core processes
  • Product performance
  • Product system
  • Service
  • Channel
  • Brand
  • Customer experience

In how many areas does your team and organization consider innovation? What else is missing from this list?

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