The Doblin Group, a Chicago-based consultancy led by Larry Keeley, offers a diagram of the 10 types of innovation that they consider. Here’s the short form:
- Business model
- Networks and alliances
- Enabling process
- Core processes
- Product performance
- Product system
- Service
- Channel
- Brand
- Customer experience
In how many areas does your team and organization consider innovation? What else is missing from this list?