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The Shift

Again, I am grateful for the level of thought being generated in this discussion. I would at some point like to come back and address each of questions being asked.

In researching the book, I sensed a shift taking place at the core of the businesses I talked to. Ultimately, I think it is a shift in the forces that act on the market. There is a shift in public opinion and values that gives value to things like caring for the planet and for those who live on it a shift away from only focusing on shareholder value. It is my vision at some point in this present process that business needs to take even more responsibility for making the world a better place and not just mitigating their negative impact.